Bill Murray, President and CEO at the National Coffee Association, is a serious advocate for the coffee industry. The NCA does the talking where coffee cannot. They defend coffee's rights to be made and served throughout the US.
In our conversation Mr. Murray and I discuss the upcoming EU deforestation regulations and how they will affect the coffee industry. We also touch-on keeping coffee off the California cancer list and what challenges our industry may face in the future. We explore growing a community and the upcoming NCA Convention this coming March in Nashville!
Enjoy!